Your First Live TV Segment: What No One Tells You Before You Go On
The IFB, the floor director, the wrap signal, and the commercial break before you're on - everything media training leaves out
Jul 30, 20265 min read
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Before You Say a Word: How Your Remote Setup Speaks for You
In most media training sessions, clients spend the first hour working on messages. What they want to say. How to bridge back to their key points. How to handle a difficult question. They almost never
Jun 20, 20264 min readThe Camera Sees Your Clothes Before It Hears Your Words
You've prepared your talking points. You've practiced your answers. You know your three key messages cold. And then you walk into a TV studio, sit down under the lights, and the first question the pro
Jun 20, 20264 min read2The 7-Second Window: Why Your Answer Length Is Deciding Your Media Coverage
Most executives assume a media interview is a conversation. They prepare for questions. They rehearse their points. Then they sit in front of a camera and talk - sometimes for minutes at a stretch - c
Jun 20, 20266 min read2What Broadcast Journalists Know About Pressure That Business Leaders Don't
If you have ever watched a news anchor walk through a breaking story without a script, you have seen something most people dismiss as talent. It is not. It is a trained response, built deliberately ov
Jun 19, 20266 min read5
